Welcome to
What should you do online when you have next to no resources, next to no time and next to no technical proficiency with the tools?
Listen and respond.
Someone’s already talking about you. If not you, specifically, then about the thing you represent or some major part of your mission.
Even if you are a staff of one, you can use online tools to your advantage and help maintain and advance your brand awareness online.
1. Set up Google alerts. You can get emails in your inbox whenever your organization’s name is mentioned online, and you can follow up with comments on blogs or responses in forums or other areas.
2. Connect with the influencers. I personally hate that term – influencer – because it evokes middle school cliqueishness. I prefer to think of this as finding some experts and introducing yourself. How do you do it? Search your key topics under Google’s search of blogs, find the five (or 50) that have the most juice on Technorati, and make a habit of both reading, learning and leaving comments.
3. Join the conversation on Twitter. OK, so Twitter can be a serious time-suck if you don’t watch it. But it is the best way to connect with both people in your own industry and those people who are most excited about what you do.