Brand Republic reports that, despite their frequent use of social media outlets online, most women say that those sites don’t influence their shoe buying decisions.
What? Clearly these women did not get the memo from the marketing community that these media were to be used for commercial purposes. Log in to Facebook, open your wallet and smile.
You can also chat with your friends and share photos, but only if you must.
I think there are two good lessons to think about here.
1. Social media doesn’t make women want to buy shoes. Shoes make women want to buy shoes.
If women aren’t buying your shoes, maybe you should make better shoes. Maybe you should find a way to ask them what a better shoe would look like.
2. Wouldn’t it be awesome if there were some kind of technology that would even allow you to invite shoe design ideas and connect to women all over the world who love shoes?
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“Wouldn’t it be awesome if there were some kind of technology that would even allow you to invite shoe design ideas and connect to women all over the world who love shoes?”
YES!!! I have been wanting this FOR YEARS!!