So far in this three-post series on Getting the Most of LinkedIn, we've discussed creating a complete and engaging profile, as well as building a strong network on- and offline. Today, we will be talking about going beyond just the resume and social aspects of LinkedIn to really harness the potential of the world's largest professional social platform, which clocks in at 150 million users and growing every day (by about 2 new members per second, according to founder Reid Hoffman.
 

LinkedIn is the world's largest professional social platform, with 150 million users and growing steadily. Last week, we posted some advice on ensuring that your profile is complete so it accurately represents you in the best possible light. Today, we will talk about building a strong network on the site.
 

I can always tell when a friend or former colleague is about to go on a job hunt. Suddenly, I get an invitation to connect on LinkedIn from someone whom I last saw putting quarters into the breakroom snack machine in 1998. I get a request for a recommendation from someone whose work habits I barely remember. Or I see that someone's LinkedIn profile is suddenly sparkling after sitting idle for four years and two promotions.

With 900 million users as of May, 2012, Facebook is the largest social network, and its value as a marketing platform is obvious. But best practices for sharing content on Facebook might be less obvious to anyone who is new to managing a business page.
Facebook itself offers an endless stream of helpful articles, videos, webinars and other resources at Facebook Marketing.

Here's what we'll be covering:

Roadblocks to Building an Online Audience

What are some of the common obstacles that keep us from creating a strong online presence and connecting with our audience? Whether real or imagined, we often time can run into what is seemingly a mountain of an obstacle. Let’s turn that mountain into 100 pebbles and build.