Here's what we'll be covering:
Roadblocks to Building an Online Audience
What are some of the common obstacles that keep us from creating a strong online presence and connecting with our audience? Whether real or imagined, we often time can run into what is seemingly a mountain of an obstacle. Let’s turn that mountain into 100 pebbles and build.
Examples of Social Media Platforms
In Part 2 we will take a peek at what a few good social media presences look like. Duplicating what is already successful is one of the best ways to ensure a quick victory in achieving your goals without making many painful mistakes. The examples that we will be linking to demonstrate not only the kind of content that can work well but also the format and presentation of a good social media platform.
Creating Great Content Consistently
In Week 3 we will cover a battle-tested and results-proven method for being able to create great content consistently. One of the obstacles that we hear about all time from our audience is “What do I say?” “How do I say it?” “How can I create great content over and over again that my audience will actually want to engage with?” A few Facebook posts and Twitter updates later, most aspiring social media managers run into the problem of creating great content. We will solve for this problem in Week 3.
Getting Highly Targeted Traffic
In Part 4 we will share a method or two for generating highly targeted traffic very easily. As you follow along in this series, if you implement each week as it is covered, then by week 4 – and beyond – you will most certainly like to see traffic visiting your content. The reward for all your effort. Part 4 will cover a couple techniques you can use to jump start this process and connect your content with people who are already looking for what you have to say!
So, without further adieu….let's jump right in and explore a few of the roadblocks that hamper most of us from building engaged online audiences.
What usually stops most from creating a vibrant social media community around their voice is the following:
Reason 1: A Fear of Criticism
Often time, we just aren't sure how what we have to say will be received by the larger community. Deeper yet, perhaps you aren't quite sure 'how' to say it.
Reason 2: A Fear of Being Unable to Deliver Good Content Regularly
Have you ever had the experience where after posting a few updates and links on Facebook or Twitter, you hit a brick wall with what else you can say? You don't want to be 'making noise' just for the sake of saying something. If it isn't meaningful, how are you really contributing?
Note: In Week 3 we will be sharing a very specific, step by step strategy you can start using within 30 minutes for creating great content regularly and making it look easy.
Reason 3: A Fear of Not Knowing How To Do It Properly
We live in a day and age where most of us suffer from perfectionism to one degree or another. Regardless of how we first developed this constraint, you have to let go of it a bit.
Fortunately, we will also cover some basics of what a good social media presence looks like - with real live examples! (And later in Week 4 we will share a couple simple but super easy tactics for finding highly targeted traffic for your social media pages and website.)
None of the above listed constraints should be allowed to hold you back for long. If you have a voice, a passion, a fun brand, etc,. to share – people DO really want to hear about it.
Where most people stumble is not in what they are trying to say but in how to say it best so that it is engaging and fun.
Next week will go over examples of what a properly setup social media presence looks like. With links to real live examples. Armed with these examples, you will be able to easily and quickly map out a plan for what you need to create.